Do I need high quality product images?
No matter how amazing your product is, bad product images could prevent you from making an online sale because consumers cannot touch, feel and taste your product, all they have is your images so your product shots must catch their attention right away.
As in real life, your brand “only get one chance to make a first impression” online before a customer visit another page and this happens most of time in a few seconds only. Your online shop must look professional to hope keeping customers looking at your products and no matter how your online store look like or no matter with which technology it is made of, if your images do not look professional and beautiful, it won’t keep your potential customers from moving to another shop.
Good product images are critical to the purchasing decision
of consumers consider product appearance to be the key deciding factor. (Source: Justuno)
of shoppers said the photos quality is “extremely important” or “very important”. (Source: Etsy’s buyer survey)
online shoppers want products to be brought to life with lifestyle images. (Source: BigCommerce survey)
The clearer and higher-quality your images are, the easier it is for potential customers to look at your products and to overcome their hesitance to buy online even though they can’t touch, see, and taste them in person.
Your product images should show your whole bottle as well as show it under different angles, show it in greater details with close-up shots but your product should also be brought to life with styled shots.
Amazing product photos will not only help you in marketing your bottle and brand online, but offline too as product images can be of course used to advertise, promote and share your brand’s value on social media platforms, email, and on your own website but also on print advertising such as brochures, flyers, magazines, and other marketing materials used for events.
By making great bottle images you will create a great first impression to your e-commerce visitors and it is the first step to develop trust and increasing your online sales.
SmarterShots can help you get the product shots you need to help you convert your visitors into buyers.